Malt Beverages Market: Overview
The malted beverages are fermented drinks. In this fermented drinks, the main ingredient is the seed or grain of the barley plant. The cereals are germinated after that they are dried and boiled for the processing in order to make dry powder of it. This dry powder that is obtained is known as the malt and it is rich in minerals, protein, vitamins, fibers, and many other nutritional values.
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Malt Beverages Market: Facts
The region that is dominating the malt whiskey sector is Asia Pacific. Most of this growth of the Asia Pacific region comes from the country of Taiwan. Taiwan overtook France to hold the second place in the malt market. The U.S. holds the largest market in the malt beverages in terms of retail value.
Malt Beverages Market: Segmentation
The global malt beverages market is fragmented into its product type and by the application. On the basis of the product type, the global market is segregated into flavored beverages and unflavored beverages. The flavored segment is sub-categorized into a peach, pomegranate, strawberry, pineapple, apple, lemon, and raspberry. On the basis of the application, the market is categorized into alcoholic beverages and non-alcoholic beverages.
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Malt Beverages Market: Growth Factors
The key factor that is driving the malt beverages market is the increasing popularity of the flavored beverages among the consumers has increased the demand for the flavored drinks. This, in turn, has increased the demand for the malt beverages across the globe. When compared with the alcoholic drinks the malt beverages are not harmful to the human body thus can be consumed safely. The increasing awareness among the consumers about staying healthy is the another factor that is boosting the malt beverages market. In the beverage industry, the use of malt has increased considerably; it is used in several flavored products thus fueling the growth of the malt beverages market. Other factors that contribute to the growth of the market are the use of the organic malt in the making of the flavored beverages and the wide availability of the malted beverages in the market.
Malt Beverages Market: Regional Analysis
The regions that show great potential in the malt beverages market are North America and Asia Pacific. In the coming years, the developing economies of the regions such as Latin America, Europe, and the Middle East and Africa will open up a wide range of opportunities in the malt beverages market. In the Middle East and Africa regions, the malt beverages are gaining popularity owing to the fact that the people are refraining themselves from consuming alcoholic drinks due to religious reasons. The manufacturers are also offering several varieties of the malt beverages in order to attract the consumers.
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Malt Beverages Market: Competitive Players
The key market players that are involved in the malt beverages market include Asahi Breweries Malt Beverages, Ceres Brewery Malt Beverages, Coors Brewing Company Malt Beverages, Guinness Nigeria Malt Beverages, Suntory International Co., Anheuser-Busch Malt Beverages, Bavaria Brewery Malt Beverages, Fayrouz, Moussy, and Nestle SA.
Malt Beverages Market: Regional Segment Analysis
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa